Design System Specialist on HP Indigo's Cross-Platform Team, leading the transformation from a fragmented collection of design and code elements to a unified design system workflow. Responsible for managing a scalable system across three product series and over 20 products, integrating diverse visual styles and technical frameworks, including React and WPF. Played a key role in driving organizational change within a large-scale, global company, successfully navigating challenges and aligning cross-functional teams to adopt a cohesive design approach. This strategic shift streamlined workflows, enhanced consistency, and significantly improved the efficiency of design and development processes.

Product designer responsible of 3 products of 2 different lines. Design and handoff for React and WPF while keeping the same brand guidelines in matter of UX, visual design, interactions, and overall usage patterns.

I have been responsible for concept development, UI/UX design, branding, and industrial design for a wide range of projects, including board games, medical apps, consumer apps, mobility and industrial manufacturing fields. I have played a crucial role in the design process from start to end, ensuring that all projects meet the high standards of TENA and its clients. I have also contributed to TENA studio by introducing new tools and technologies to upgrade the development process. I have implemented Notion, Figma, 3D printing, 2D/3D animations and complex renders to streamline the design process to improve the quality and efficiency of our work. With my skills in both design and technology, I have been able to bring a unique perspective and value to TENA and its clients.

Leading the design efforts for the Tanach World Challenge, a primary school education platform. As the primary product designer, I was responsible for the complete design process, from conceptualization to launch, including the development of both mobile and web application interfaces and physical game assets such as cards, riddles, posters, prizes, and leaderboards. Additionally, I provided support and guidance in the development of game logic to create an engaging and educational gaming experience.

Led the web and mobile platform's UI/UX design from ideation to launch, playing a primary role in concept development and design. Was a leading contributor to decision-making and drove business growth through effective marketing and strategy. Successfully reached 5,000 users within two weeks of launch through organic marketing efforts.

Provided graphic design services to various clients.

As the lead designer for an AI-based trend-watching platform for cryptocurrency prices, I was responsible for driving the branding and UI/UX design from the initial concept development stage through to the final implementation. The platform aggregates data from multiple sources such as Twitter and Google Trends, using advanced AI algorithms to forecast price changes and assist users in making informed decisions. I ensured that the platform met the highest standards of branding, usability, and user experience.