Netflix’s “Friends” feature

We naturally trust people we know and share a close relationship with. Some of the best content I’ve watched over time was because my friends recommended it to me. These recommendations were great because we are friends and know each other’s tastes.

Sometimes it feels like Netflix suggestions are biased and designed only to promote a new TV show. As a society, we live in an often overly-commercialized world where people can’t trust the media they see. They need a source that isn’t beholden to some commercial agenda, and that doesn’t just keep showing them the same content again and again.

I have decided to do some research into the social aspect of Netflix and how people interact with it in different scenarios, focusing on real-life interactions and how to translate those into Netflix’s interface.

Read the full case study in Medium